I love this question! It really is right at the heart of things not only for each of us, but for the organizations we’re involved in. In the same way that we’re each moving toward something better (a new competency for example), our organizations need to be becoming better at what they do. They don’t necessarily need to do different things…although some clearly do. They desperately need to become better at what they’re trying to do.
Love this idea from Hamel’s Leading the Revolution. We need to be asking ourselves, "What are we becoming as a company—can we describe a from and a to?"
Can we describe a from and a to? Let that sink in for a moment.
That is a profound question. When you think about your organization what are you moving toward? What are you moving on from? This is something that could easily be a great 2 to 3 hour discussion…for starters. Let’s say it this way. If we don’t have an answer for this one we’re probably moving towards irrelevance.