No doubt we’ve all spent time thinking about how to reach the people who aren’t attending our churches. It gets back to the question: "Who do we exist for?" Are we in this business just to take care of the already convinced? Or are we in this effort to play a part in reaching the culture?
Here’s the thing…if we want to have an impact on the culture we’ve got to at least be speaking a language THEY understand. And it’s not just about the way you craft your messages. It’s also about the music you use.