No doubt we’ve all spent time thinking about how to reach the people who aren’t attending our churches.  It gets back to the question: "Who do we exist for?"  Are we in this business just to take care of the already convinced?  Or are we in this effort to play a part in reaching the culture?

Here’s the thing…if we want to have an impact on the culture we’ve got to at least be speaking a language THEY understand.  And it’s not just about the way you craft your messages.  It’s also about the music you use.

Here’s a great post by Terry Storch, one of the campus pastors at Fellowship Church in Grapevine, Texas.  Check out Terry’s take on using secular music.  I love it!


What is your customer’s music preference?