I’m sure you’re familiar with Abraham Maslow’s Heirarchy of Needs.  Most of us have seen it.

It’s certainly not new information.  What might be new to you is that according to Chip Conley’s Peak, where you focus your organization’s attention (on the base or the peak), determines a lot about your ability to survive big challenges.


Simple.  If your organization only focuses on the base needs of your employees, customers or investors (this could easily be interpreted to mean team-members…paid and unpaid, attendees, and donors-of-record), you will have great difficulty keeping them in the game when the going gets tough.

On the other hand, if you’re focusing on the peak needs (much more about inspiration and aspirations) keeping your team, customers and investors in the game will be much more likely.

This book has big implications.  You can order your copy of Peak right here.

Where Is Your Focus?
  • This makes great sense to me.
    I see brands that touch the peak needs as transformative.
    Those farther down are transactional.
    Always a great value to learn what you are learning…if you know what I mean.
    Keep creating,