I went to Willow for the first time in February, 1991. It was a "trajectory adjustment". One of the most memorable breakouts was a talk given by Jim Dethmer on strategy. Although I’d already consumed In Search of Excellence, it really was the first time I’d heard a church talk about their mission, strategy and customer using the easily transferable language of the corporate world. I loved the clarity and focus of their purpose and the sense that they knew exactly who they were trying to reach. It was for me a defining moment.
"We exist for people we have yet to reach," he said. If driving distances are a barrier in these burgeoning communities, Dr. Graham said, the church is coming to them."
That’s clarity. "We exist for people we have yet to reach." Takes me back. I love it!