Here are StrategyCentral we spend a lot of time talking about customers, strategy, innovation, mission, marketing, and vision.  A frequent question?  "Who are you trying to reach?"  Loved this riff on who Jesus target customer was (is) from Rick Warren this week:

In my study of Gospels, I made a list of the people Jesus came for:

Jesus came for the chewed up, the crossed off, and the crying out,
The dropped out, edged out, fizzled out, and freaked out
The have nots and the held back,
The hung over and the knocked around

He came for the left out, the loaded down, and the looked over
The locked up, led astray, the laid off, and the let down
He came for the messed up and the mixed up

Jesus came for the passed over, the picked on, the put down and the pushed around

The ripped off, the run down, and the run over

He came for people who are screwed up and shrugged off
The shut in and shut out
The smashed up and the strung out

He came for the torn up, the thrown away, and the turned off
Those who are used up and walked over
The washed out, the worn out, and the wiped out.

The written off

He came for you.

And  me.

-Rick Warren

Who’s Your Target?